Thank Heaven for 711 - Making Fridays Extra Special!

For me, Fridays are already pretty great.  Not only is it the last day of my work week, but it's also the one day a week we are able to wear jeans to work (casual Fridays). Nothing makes for a comfortable work day like stretch jeans and moccasins!  Recently I discovered one more way to make Fridays even better........enter the 711 smartphone app!

711 has started a new marketing tool that appeals to the new technical revolution and draw more customers through their doors.  Consumers are invited to download the app for free and a variety of special deals and promotions become available for purchase.  Here is an example of what it looks like:

A variety of ever changing options are available......from reduced prices of hot coffee to super sizing your slurpee for a fraction of the cost.  It's a great incentive to bring people through it's doors.  There is a barcode on the home page of the app that the cashier will scan with your purchase.  Once the cashier hits the subtotal, the cash register will automatically deduct any sales or specials currently available on your smartphone app.

The best part of this application though (in my opinion), is something they call "Freebie Fridays".  Every Friday, 711 will offer a limited quantity of a selected item for FREE.  There is a limit of one per customer (in order for more people to enjoy). This "freebie" changes on a weekly basis.  I have seen a variety of items from a free coffee to a fresh baked cookie or chocolate bar.  This past Friday, it was a free bottle of Jones soda 355ml (any flavour).

Jones Pineapple Cream Soda 355ml

As you can tell, my teenage son thought this was a great deal and it was already half gone before I could snap a photo! I was responsible for the bottle deposit and environmental levy's, but the $2.09 price of the soda was deducted at the till.  It's a fun, free way to start the day and to try to guess what it will be each week.  My daughter gets a ride to work with me on Fridays and we now refer to the day as "Freebie Friday" and make sure we allow enough time to stop by.

On a side note, 711 also celebrates holiday spirit with this smartphone app.  During December, they offer "Twelve days of Christmas freebies".  Each day for twelve consecutive days, they offer a limited quantity of different items for free.

It seems that this free smartphone app is the gift that keeps giving!  I hope this post makes your Fridays just a little bit brighter like it did ours.